A guide to marketing to U.S. colleges and universities addresses campus:
- Decision Makers and Timelines
- Procurement Processes
- Sources and Uses of Funds
- Legal Issues
- Products and Programs
- Much More!
Doing Business With U.S. Higher Education offers insights into best practices for marketing your program, product or service to colleges and universities. In 35 pages, this publication, offered exclusively as a downloadable PDF, covers key issues essential to successful sales to the higher education market. You’ll learn how colleges and universities are organized and managed, who are the key decision makers, sources and uses of institutional funds, key messaging approaches and much more!
About the author
Larry Moneta served as Vice President for Student Affairs at Duke University from 2001 to 2019 when he retired to a life of consulting, teaching and grandparenting. At Duke he led the central planning, policy formation, and coordinating agency for the University concerning student issues. Dr. Moneta worked in student affairs on a variety of campuses before joining the Duke community in August 2001, most recently at the University of Pennsylvania as Associate Vice President for Campus Services from 1997 to 2001 and Associate Vice Provost for University Life from 1992 to 1997. He received his Ed.D. and B.S. from the University of Massachusetts and his M.Ed. from Springfield College.
Doing Business with U.S. Higher Education 